The power of Intellectual Property Rights (IPR) which includes inter alia Trademark, Copyrights is undoubtedly so much so that it has sought a place in the will created by a person towards his legal heirs after his death. IPR is as important as cash, jewellery, land, buildings or other assets of a person/entity. IPR has become a central axis for businesses to achieve a competitive edge in the market and it substantiates the observation that IPR has become one of the key drivers of the businesses throughout the world.